What can I help with?

 

Marketing Strategy

Building a solid brand foundation is crucial. Knowing this is one thing, but actually investing time and resources into doing this part correctly is a huge determining factor of future success.

If there’s only one thing you can and need to invest in, it’s a solid marketing strategy. Everything else can come later.

What does that look like anyway? At a very basic level, a marketing strategy should examine and address 6 specific areas:

  • Establish measurable goals

  • Persona definitions

  • Messaging

  • Channel identification

  • Execution plan

  • Content creation

MORE ABOUT STRATEGY

Find out if you need a Strategy.

See my work with Criterion Industries.

"Mary brought vision and organization to our team - both of which were needed! She was able to develop a structured social media plan and monitor the implementation of the strategies. She was super responsive and full of ideas. Further, she was able…

"Mary brought vision and organization to our team - both of which were needed! She was able to develop a structured social media plan and monitor the implementation of the strategies. She was super responsive and full of ideas. Further, she was able to take all of the ideas from brainstorms and develop action steps for them. I would not hesitate to work with Mary again!"

- Jennifer Viemont, Founder, Beyond The States

 

Copywriting

We all have our own unique voice. Your brand does too.

Using the correct tone and language makes the difference between connecting with your audience, or not.

These are some of the common formats my clients have requested:

  • Blog articles

  • Case Studies

  • Email campaigns

  • Website copy

  • Marketing collateral

  • Social media content

  • Video scripts

Contact me directly if you’d like to see some specific examples of written work.

 
 
"Exceptional writing skills. Fast review of the resource materials and adept application to a unique topic."-Dan Miethke, Founder, Spark Fire Dance

"Exceptional writing skills. Fast review of the resource materials and adept application to a unique topic."

-Dan Miethke, Founder, Spark Fire Dance

Consultancy

Whether you need a sounding board, practical advice or an injection of ideas, I can support your projects with 1-on-1 advising.

Some areas I can assist with include:

  • Strategic insights

  • Best practices

  • Idea generation

  • Brainstorm session

MORE CONSULTANCY

Some free advice here. Take it.

See the work I did with Staples Canada here.

"Mary is an incredible communicator and advisor. Could not be happier with the outcome of this job. Very excited for her to run strategy! Thanks Mary!!"- Joe Campo, Founder, Daft Trunk

"Mary is an incredible communicator and advisor. Could not be happier with the outcome of this job. Very excited for her to run strategy! Thanks Mary!!"

- Joe Campo, Founder, Daft Trunk