Criterion Industries

I began working with Criterion Industries in 2017 to deliver their Helping You Stand Out Campaign, targeted to architects and interior designers. I developed their marketing strategy and formulated the roll-out for their digital campaign, as well as produced the copy which appears in the campaign. 

An example of one of the assets I had produced for the campaign.

An example of one of the assets I had produced for the campaign.

DELIVERABLES

My work with Criterion has involved:

  • Writing their ongoing marketing strategy and adjusting according to the monthly results of the campaign

  • Writing and managing their social media content for LinkedIn, Facebook and Instagram

  • Writing industry-relevant blog posts

  • Providing consultancy on all aspects of their marketing activities

  • Facebook advertising